After working at a marketing agency for several years, I know the opportunities paid advertising brings to your business. The impact is huge, from reaching your audience to bringing in new opportunities.

After helping numerous companies grow their business, I noticed one challenge around paid advertising; all my clients needed help identifying which channels and campaigns to scale.

Why was this a challenge? Because people tend to look at the wrong numbers, which results in burning money on low-performing channels or campaigns.

<aside> ❗ Most marketers measure their campaigns on leads or MQLs generated, using funnel conversions and cost per lead to determine what to spend. However, using your pipeline and revenue to calculate your acceptable cost per lead, you’ll probably get a different picture. Just look at the example in the template. The acceptable cost per lead is way lower than the cost per lead you would report and steer on.

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Yes, paid advertising can boost your marketing campaigns and business and be worth your money – 100%. But you have to measure it right. Analytics provided by the channel or your CRM, like HubSpot, doesn’t give you the complete picture.

That’s why I always use this template to analyze the performance of paid advertising efforts. It prevented me and my customers from making wrong decisions.

I now turned it into a Notion template so you can use it to check your performance and make the right decisions based on the right information.

Let’s grow 🚀